Today's wholesale distributors are increasingly confronted with selling margin pressure. Margin pressure comes from obvious external forces such as competition and customer demands, but can also build internally due to a company's lack of pricing expertise, tools and targeted strategies to effectively manage and enhance margins.

Increasing workloads for sales representatives and expanding customer bases have contributed to "lazy pricing" when managing margin.   All too often, rather than optimizing margin by item, sales reps take the path of least resistance and manage margin by vendor, product category or customer using a global "cost plus"/"list less" approach. Additionally, diversifying product lines, constantly changing vendor costs, transactional rebates and inadequate pricing systems have compounded the problem.

Advanous understands the pressures on today's wholesale distributors and the profound impact an effective pricing solution can have on overall margin.   Based on extensive knowledge and technical expertise, we created Point to Profit™ (P2P), a proven margin optimization solution that is being utilized by leading distributors across a variety of markets.

What Is Point to Profit?

Point to Profit is a secure, web-based, business intelligence solution for margin discovery and improvement that enables distributors to enhance sales performance, capture lost margin opportunities, optimize selling price and procurement costs and drive higher profits. The key to Point to Profit's success is the ability to deliver powerful analytics and high-value insight in a way that is easily accessible and practical to use in a distributor's day-to-day operations - unlike many analytical applications that are either watered down to make them accessible or too esoteric to gain widespread adoption and use.

Advanous provides two P2P offerings that can be used independently or combined as a comprehensive margin optimization solution:

P2P Margin Generator

P2P Margin Accelerator

Point to Profit provides advantage through intelligence by:

Transforming Data into Actionable Information
Advanous' P2P solution leverages a company's underutilized historical sales data to provide prioritized, web-based recommendations for margin and pricing optimization.

Equipping Pricing Decision Makers to Optimize Margins
Our clients can utilize the P2P solution and Advanous' veteran team of pricing experts to analyze, identify and prioritize margin and new sales opportunities while minimizing the risk of lost sales.  

Driving Sustainable Margin Increases
Once margin and price recommendations are acted upon, P2P tracks performance on a regular basis to provide feedback regarding the effectiveness of the margin enhancement activities.

Improving Sales Force Productivity
Enables sales managers to build pricing consistency and discipline across the sales force while educating under-performing reps on missed margin opportunities.  

Strengthening Core Business Processes
Defining market-realistic pricing helps enhance and improve the consistency of core business processes including bid-building and procurement management activities.

Increasing Administrative Efficiency
Real-time availability of accurate pricing data helps expedite access to, and management of, critical pricing information.

Providing a Multifold Return on Investment
By leveraging Advanous' technology, analytics and expertise, clients can gain an average of a 50 to 100 basis point margin increase and a 5 to 15 fold return on investment.

Advanous® and EnterBridge® are registered Trademarks of EnterBridge Technologies, Inc.