Advanous, in cooperation with the Distribution Research and Education Foundation (DREF) of the National Association of Wholesaler-Distributors (NAW) authored a new book on pricing entitled "Price for Success: A Practical Guide for Improving Margins in Wholesale Distribution."   Released in October 2004, "Price for Success" was developed as a resource guide on pricing for distributors interested in driving higher margins.

"We developed this book for distributors who want to strengthen margins by adopting better and smarter pricing strategies," said Tony Pericle, Advanous Founder and Principal. "Our book comprises strategies, tactics, and case studies to help executives, sales managers, and pricing managers take steps toward building a pricing foundation for improved margin management and long-term profitability."

"Price for Success" is available at www.nawpubs.org or by calling NAW at 202-872-0885.