Maintaining and improving profitability for wholesale distributors is an ever increasing challenge.  Today’s unpredictable economic climate, continual margin pressure from increasingly sophisticated vendors and customers as well as other internal and external forces have caused many distributors to seek innovative ways to increase revenues while boosting and maintaining healthy profits for their businesses.

Historically, many distributors have built and invested in order processing, inventory and warehouse management type systems to cut costs and improve operational efficiencies. Recently, many companies have come to realize that pricing is the single most effective lever to improve operational income.

Advanous (a division of EnterBridge Technologies, Inc.) was founded to exclusively provide distributors with pricing and margin management solutions and strategies necessary to diminish margin pressure, establish pricing confidence across the organization and in turn deliver profitable revenue growth.

Advanous bridges the gap between traditional pricing consulting groups and enterprise pricing software providers by offering our clients deep distribution experience combined with technology and consulting solutions that maximize the value of our clients existing price-related systems and processes and can deliver immediate, measurable bottom line results. 

Utilizing our experience gained over the past decade working exclusively with distributors, Advanous has come to understand and leverage the following core margin and pricing philosophies:

Best Practices Provide Profits

Each Distributor is unique although many share similar pricing and margin challenges.  Advanous can help its clients minimize risk and maximize return by leveraging the best practices utilized by other companies both within and outside a companies industry

There is No Technology Silver Bullet for Achieving Pricing Excellence

Technology and software alone are not the answer to improving pricing and margins.  Technology must be combined with business knowledge and the right application to deliver meaningful results

Identifying Low Hanging Fruit First

In every engagement, Advanous first seeks to help its clients target significant low-hanging margin opportunities primarily through enhancing existing pricing processes and systems.  These initial solutions create credibility and build a wave of support for future pricing and margin initiatives.  Advanous allows companies to move faster and smarter in identifying pricing and margin opportunities, without having to replace existing technology infrastructure or implement organizational changing processes.

Pricing/Margin Solutions are Very Profitable

Advanous prides itself on the ability to consistently deliver a 10-20X return on investment by focusing on the areas of highest value and return.

Advanous® and EnterBridge® are registered Trademarks of EnterBridge Technologies, Inc.