To meet the needs of our growing client base, Advanous has assembled a quality team of pricing management, distribution and business experts with proven experience delivering proprietary corporate solutions, commercial products and services to clients across a range of vertical industries. Core members of Advanous' management team are:

Erik Bleyl, CEO
Erik Bleyl is the President and CEO of EnterBridge Technologies, Inc. which owns and operates Advanous as a business division. Mr. Bleyl has over 15 years experience in delivering technology solutions and services to Fortune 1000 companies across a variety of industries.

Prior to founding EnterBridge in 2001, Mr. Bleyl was a Founder and Chief Technology Officer for LocusOne Communications, a provider of wireless and mobile technology solutions, which was acquired by Aether Systems in February of 2000. Mr. Bleyl served as Aether's Vice President of the Logistics division and was responsible for managing the business unit and providing wireless product and services to the transportation, distribution, logistics and supply chain markets.

Mr. Bleyl holds a BS in Computer Science from Brigham Young University and a Masters of Computer Science from the University of Virginia.
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Jon Ladle, President & COO

Jon Ladle is responsible for all operations, client solutions, sales, and product development for Advanous.  In this role, Mr. Ladle drives the strategic direction of Advanous towards uncovering and implementing margin improvement opportunities for our clients.  Mr. Ladle offers a strong depth of knowledge and experience in project management, business process efficiency, cost accounting, and implementing price corrections. 

Mr. Ladle most recently worked for Intel as a Sr. Financial Analyst where he was responsible for Intel’s largest manufacturing division’s cost accounting accuracy, policies, and practices. Jon also spent considerable time improving margins through lowering overall product costs and supporting optimizing pricing decisions. Prior to Intel, Jon worked for AT&T Solutions as an assistant controller primarily responsible for pricing accuracy, implementing price corrections, and cost containment.

Mr. Ladle received both his BA in Political Science and an MBA, with an emphasis in Finance, from Brigham Young University.
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Anthony Pericle, Founder & Principal
Anthony Pericle is the Founder and Principal of Advanous, which he launched in 1999 following a highly successful career in the wholesale distribution industry. Mr. Pericle brings more than a decade's worth of experience in providing margin optimization services. Prior to founding Advanous, Mr. Pericle served as the Corporate Director of Margin Management for McKesson Corporation. He has a broad and unique background in distribution, and has held management positions in sales, finance and marketing as well as serving as a successful distributor representative.

In addition to his responsibilities with Advanous, Mr. Pericle is a frequent speaker and author on topics relating to margin optimization within the distribution industry. He is the primary author of "Price for Success: A Practical Guide for Improving Margins in Wholesale Distribution," a pricing guide for distribution released in November 2004 in coordination with the National Association of Wholesaler-Distributors (NAW).

Mr. Pericle holds a BA (College of Humanities) from Brigham Young University and an MBA from California State University.
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Dan Lloyd, CFO & General Counsel
Dan Lloyd, CFO and General Counsel for Advanous, has 16 years of financial, legal and senior-level management experience with public and private enterprises. Prior to his work with Advanous, Mr. Lloyd served as the United States Counsel to Research In Motion Limited where his responsibilities for Canada's leading technology manufacturer included multinational tax structuring, financing arrangements, international licensing, product acquisition and distribution agreements. Mr. Lloyd is a member of the Virginia, District of Columbia and Utah State Bar Associations and is a Certified Public Accountant.

Mr. Lloyd graduated Cum Laude from the University of Utah with a BA in Accounting and a BS in Economics. Additionally, Mr. Lloyd holds a Juris Doctorate from the University of Virginia, School of Law.
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Todd Nuckols, Vice President, Product Services
Todd Nuckols, Vice President of Product Services for Advanous, has over a decade of experience as a technology professional. Mr. Nuckols leads Advanous in its introduction and utilization of new technologies surrounding its product and service offerings. Previously, Mr. Nuckols managed the introduction of software product lines for Aether Systems' Transportation and Logistics divisions. Mr. Nuckols technology background includes supporting a variety of application needs including retail point of sale, inventory, order entry, sales force automation and supply chain management systems.

Mr. Nuckols graduated Magna Cum Laude from Virginia Commonwealth University with a BS in Information Systems and a minor in Computer Science.
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Steve Werrlein, Vice President, Sales & Marketing
Steve Werrlein is the Vice President, Marketing for Advanous and has nearly 15 years worth of professional sales and marketing experience. Prior to joining Advanous, Mr. Werrlein established and directed the marketing group for Aether Systems' Transportation and Logistics divisions. His responsibilities included setting the strategic direction for the business as well as managing and supporting core activities including sales, business development, M&A, product launches, media relations and advertising. Additionally, Mr. Werrlein was one of the original team members for ORBCOMM's enterprise division where he focused on securing new business accounts with leading global transportation and distribution companies.  

Mr. Werrlein holds a BS in Marketing from James Madison University.
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Advanous® and EnterBridge® are registered Trademarks of EnterBridge Technologies, Inc.