The Advanous/Zilliant strategic alliance provides distribution companies with a unique and powerful combination of best-in-class pricing technology and deep industry-specific expertise. This comprehensive offering will leverage Zilliant’s price optimization and management software which is specifically designed for the negotiated sales environment of the distribution industry and empowers sales people to make more profitable pricing decisions.

PROS and Advanous have a partnership to deliver best-in-class pricing and margin management services to the distribution industry.

The partnership is focused on providing distributors with a more comprehensive solution set to grow margins and improve revenue growth. 

Founded in 1985, PROS (NYSE: PRO) has become the global leader of pricing and revenue optimization software.

Advanous integrates Cognos' leading business intelligence and corporate performance management tools into the Advanous platform.

Cognos, a world leader in business intelligence and corporate performance management, delivers software that helps companies drive, monitor and understand corporate performance.  

Cognos serves more than 22,000 customers in over 135 countries.

Advanous is recognized as a pricing expert by the Professional Pricing Society (PPS). Providing strategic and information resources, PPS represents leading pricing services companies in more than 50 countries. For more information on PPS' Pricing Expert Research Center, click here.

Advanous has worked closely with the National Association of Wholesaler-Distributors to help educate the distribution industry on how to improve the management of margins and pricing to drive higher profits.   Working jointly with NAW's Distribution Research and Education Foundation, Advanous authored a new book on pricing entitled "Price for Success: A Practical Guide for Improving Margins in Wholesale Distribution ."   

The National Association of Wholesaler-Distributors (NAW) is the Washington, DC-based trade association that represents the wholesale distribution industry. NAW is a federation of more than 100 wholesale distribution line of trade national associations and thousands of individual firms which collectively total more than 40,000 companies.